Overview of the project
SemFYC is the Spanish Society of Family and Community Medicine, a scientific society that brings together family and community doctors. Today it has around 20,000 associated doctors and 17 federated scientific societies.
After more than 40 years of history, they wanted to pay tribute to the importance of the general practitioner and the stories they have lived. And they wanted to do it through a digital project.
The website had to have a high emotional component, due to the transcendence and humanity of the stories told on it. A website that could tell, through different formats (text, video, 3Ds, images and audios) the stories of its protagonists.
An epic and solemn design
We designed a very modern, elegant website with touches of editorial style. We needed to connect with younger doctors, but we also needed to focus on the stories of the protagonists who are part of the website. A minimalist color palette, contrasted with a maximalist typography, helped make the stories shine on their own.
The guestbook: making a website participative
We created a dynamic guestbook, where anyone can tell their personal story. The digital guestbook is made up of a wall of experiences. Any user can add a writing to it, filling out a form that automatically generates a new publication, ready for SemFYC to moderate.
Summarizing more than four decades of history in a dynamic and creative website
The web is different for each user and each time they browse.
At the beginning of the website there is a narrated introduction. Depending on the day you access it, this narration is voiced by Catalan actors Pere Arquillué or Sílvia Bel.
There are many stories that feed a homepage that is formed randomly, so as not to highlight one story above the other. This way we managed to make the experience change if you visit it at different times.
It is not easy to capture the trajectory of an entity on a single website. There are many moments, people and experiences that want to be shared.
This website manages to be a collection of all this. You can read personal and professional stories. You can share experiences in the guestbook. You can watch a documentary and read the first chapter of the SemFYC book.
Ultimately, it serves as a synthesis and tribute to those who, for more than 40 years, have been the protagonists of SemFYC: family doctors.