Bold is a product design and manufacturing business for the aerospacial and motorsport markets. They have 10+ years of experience and their founder wanted to go one step further with the brand so they could have a solid and professional corporate identity.
More about the branding project
Redesigning the brand to a more professional and solid one
Innovation, technology and future were three of the main concepts that had to be reflected in the new graphic identity.
We created a robust logo, using a strong sans serif font in capital letters to also reinforce the idea of the brand name itself: Bold. We wanted the brand to look modern but also technical and professional.
The colour palette we defined was based on bright, vibrant versions of blues and reds. We also used gradients so that the logo had a three-dimensionality effect. This would give it a more dynamic and tecnhological look.
After we developed the graphic identity, Bold needed a new website that reflected their knowledge and services.
One step further
A futuristic style website to fit into the tech sector
Our next challenge was to redesign Bold's website according to the new graphic identity. The client asked us for a simple and practical site to support him when making new contacts with potential customers.
With this new design we wanted to find a balance between design and functionality. We wanted to create a website that stood out in the tech business and looked professional and serious.
The new graphic identity is also reflected in the promotional graphic material we’ve designed. This documents are used in events and fairs.
We will definitely be working with Knüt again in the future
I got in touch with Clara and Isaura through a recommendation from someone who already works with Knüt. It had been a long time since we created the logo and website for my consultancy and I realized I needed a more professional identity.
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