We started working with Directia Travel in 2016, when they needed a redesign for their website. Since then on we’ve worked on their branding, copywriting, graphic design and design of digital platforms.
Directia Travel is an online travel agency specialised in Asia. Having a usable, fast and trustworthy website is essential for a business that works 100% online.
From users to travellers
Web redesign: usability and conversion rate
One of the projects we’ve worked on with Directia Travel is their web redesign. They are a 100% online travel agency so it is vital for them to have an intuitive, usable, modern, fast and trustworthy website.
The goals of the web redisign were three: 1) modernise the global aesthetic 2) update their copywriting to a more direct and friendly tone, and 3) convert traffic into leads.
We redesigned the website to highlight their wide offer of destinations and tours. And we also designed a clear and useful quote form to generate leads.
Much more than words
Bringing value to travellers through content
Directia Travel’s blog has two goals: be a powerful positioning SEO tool and, at the same time, bring value to customers. We post useful information to help the user in the decision-making process. It is also a great way to show Directia Travel’s expertise in the destinations they send travellers to.
The content creation (a service that we currently offer in Catalan and Spanish languages) is a key element in the SEO strategy of Directia Travel. The content is created after a previous keyword research and the content is written taken this into account.
Branding for a business that makes you travel
We have developed the current Directia Travel branding, based on an already predefined logo. With a new palette of colors and graphic style we seek to convey the freshness and modernity that a young and 100% online company needs.
The inspiration for the colour palette had to be, of course, the turquoise waters of the South-East Asia sea.
We use some cookies to provide you with a better web experience 🍪 OK
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.