We started working with Directia Travel in 2016, when they needed a redesign for their website. We've been working together for 5 years focusing on their branding, copywriting, web design and the product design of their management platforms.
Directia Travel is an online travel agency specialised in Asia. Having a usable, fast and trustworthy website is essential for a business that works 100% online.
From users to travellers
Web redesign: usability and conversion rate
One of the projects we’ve worked on with Directia Travel is their web redesign. They are a 100% online travel agency so it is vital for them to have an intuitive, usable, modern, fast and trustworthy website.
The goals of the web redisign were three: 1) modernise the global aesthetic 2) update their copywriting to a more direct and friendly tone, and 3) convert traffic into leads.
We redesigned the website to highlight their wide offer of destinations and tours. And we also designed a clear and useful quote form to generate leads.
Much more than words
Bringing value to travellers through content
Directia Travel’s blog has two goals: be a powerful positioning SEO tool and, at the same time, bring value to customers. We post useful information to help the user in the decision-making process. It is also a great way to show Directia Travel’s expertise in the destinations they send travellers to.
The content creation (a service that we currently offer in Catalan and Spanish languages) is a key element in the SEO strategy of Directia Travel. The content is created after a previous keyword research and the content is written taken this into account.
Branding for a business that makes you travel
We have developed the current Directia Travel branding, based on an already predefined logo. With a new palette of colors and graphic style we seek to convey the freshness and modernity that a young and 100% online company needs.
The inspiration for the colour palette had to be, of course, the turquoise waters of the South-East Asia sea.
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