Directia Travel

Web redesign: usability and conversion rate

One of the projects we’ve worked on with Directia Travel is their web redesign. They are a 100% online travel agency so it is vital for them to have an intuitive, usable, modern, fast and trustworthy website.

The goals of the web redisign were three: 1) modernise the global aesthetic 2) update their copywriting to a more direct and friendly tone, and 3) convert traffic into leads.

We redesigned the website to highlight their wide offer of destinations and tours. And we also designed a clear and useful quote form to generate leads.

Bringing value to travellers through content

Directia Travel’s blog has two goals: be a powerful positioning SEO tool and, at the same time, bring value to customers. We post useful information to help the user in the decision-making process. It is also a great way to show Directia Travel’s expertise in the destinations they send travellers to.

The content creation (a service that we currently offer in Catalan and Spanish languages) is a key element in the SEO strategy of Directia Travel. The content is created after a previous keyword research and the content is written taken this into account.

Branding for a business that makes you travel

We have developed the current Directia Travel branding, based on an already predefined logo. With a new palette of colors and graphic style we seek to convey the freshness and modernity that a young and 100% online company needs.

The inspiration for the colour palette had to be, of course, the turquoise waters of the South-East Asia sea.