Knüt
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Client

The Hub · Sharing & Learning

Services

Branding

Year

2016

The challenge

The Hub is a brand that needed to define its own graphic identity. We started from scratch, as the brand was completely new. A challenging yet exciting project to work on!

The Hub is a new way of learning and practising languages in a more natural, fun way. It’s a community of people who share their passion for languages in places like libraries, restaurants or civic centres.

Poster The Hub
Designing the brand identity

A brand that brings together spaces, teachers and students

The Hub was a completely new brand. They needed a visual identity that captured their values and the concepts they feel identified with. They wanted a fresh, modern and fun brand. But at the same time concepts such as community, sharing experiences or knowledge were very important too.

Our goal was to create a brand that captured all these concepts and that helped The Hub communicate more easily with potential new students.

Branding The Hub
Colour palette

The RGB concept

To choose the brand colours we thought of RGB: red, green and blue are the three primary colors in light, and are the basis from which all other colours are formed. The Hub does the same, with the sum of three variables: students, teachers and spaces, it builds a whole universe of experiences and knowledge.

We decided to choose three vibrant and bright variants of these three colours which would help the brand to be perceived as modern and friendly.

Paleta de colors per The Hub
A brand with subcategories

Learning languages is fun

We still wanted The Hub to go a step further. So we decided to use a gradient which would allow us to create an infinite spectrum of colours. This way, they could create as many subcategories as they needed, each of them with an individual and unique colour. At the same time, having this spectrum reinforced the idea of a diverse and culturally rich community.


The Hub is a cross-cutting brand aimed to teach languages while sharing experiences in a very specific context. For exemple, while you learn music, cooking or sport.

The Hub - Subfamílies
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