Probi贸tico Ultra by Ab-biotics


Digital Design




The challenge

Encouraging ultra-trail athletes to participate in a scientific study to improve their performance with probiotics.

Overview of the project

AB-Biotics, a biotechnology company, wanted to conduct a study with the runners of the Salomon Ultra Pirineu庐 ultramarathon to test the effectiveness of the Ultra probiotic.

To encourage the participation of the athletes, they left the art direction of the campaign, the design and the web programming in our hands.

Disseny web per m貌vil de la web de Probi贸tico Ultra by AB-BIOTICS
Formulari web per corredors

The art direction for this project asked for epicness, freshness and a lot of strength

To be able to run 100 kilometers up the mountain in a few hours is to be someone from another world. Fluorescent and black colors, robust typography and a grunge aesthetic. A bold look & feel to be on par with runners from another planet.

TOO LATE 鈥 Il路lustraci贸 pel disseny de la web de Probi贸tico Ultra per a quan les places es van esgotar
Disseny responsive de la web de Probi贸tico Ultra by AB-BIOTICS

A website with an Honorable Mention at the Awwwards

With the Probi贸tico Ultra website we have achieved an Honorable Mention at the Awwwards awards . These awards recognize and promote the talent and effort of the world’s best web designers and developers.

Landing page de la campanya, presentada als premis Awwwards amb menci贸 honor铆fica