Overview of the project
AB-Biotics, a biotechnology company, wanted to conduct a study with the runners of the Salomon Ultra Pirineu® ultramarathon to test the effectiveness of the Ultra probiotic.
To encourage the participation of the athletes, they left the art direction of the campaign, the design and the web programming in our hands.
The art direction for this project asked for epicness, freshness and a lot of strength
To be able to run 100 kilometers up the mountain in a few hours is to be someone from another world. Fluorescent and black colors, robust typography and a grunge aesthetic. A bold look & feel to be on par with runners from another planet.
A website with an Honorable Mention at the Awwwards
With the Probiótico Ultra website we have achieved an Honorable Mention at the Awwwards awards . These awards recognize and promote the talent and effort of the world’s best web designers and developers.
